Endgame Training Course

human rights

ASH’s Impact in 2025 | Building Toward the End of Tobacco Sales

ASH’s work is based on the principle that the actions of the tobacco industry – producing, marketing, and selling addictive products that kill when use as intended – violate human rights, for example the right to health. As such, ASH focuses on 4 key areas of work: (1) Phasing out the

2025 Reflection from ASH Executive Director Laurent Huber

Is a future where no one dies because of commercial tobacco products within our reach? Yes! What once seemed like an impossible goal is now within our reach. 2025 has taken us several steps closer to this goal, and ASH is proud to have been a leader in realizing this

Embedding Human Rights in WHO FCTC Implementation

“There can be no doubt that the production and marketing of tobacco is irreconcilable with the human right to health,” concluded the Danish Institute for Human Rights after their assessment of Philip Morris International (PMI). As such, it’s essential to integrate human rights reporting and their resulting enforcement mechanisms into

Nations Advance Global Health at WHO Tobacco Treaty Negotiations

Media Contact: Megan Manning manningm@ash.org (202) 390 – 9513 Nations Advance Global Health at WHO Tobacco Treaty Negotiations Decisions on Liability, Environment and Forward-Looking Measures Blaze a Path towards Endgame GENEVA, SWITZERLAND – NOVEMBER 22, 2025 – Action on Smoking and Health (ASH) led an esteemed delegation to the 11th Conference of

COP11 Synopsis: WHO Tobacco Treaty Negotiations

November 22, 2025 – The theme of COP 11 was “Uniting Generations for a Tobacco-Free Future;” a theme which turned out to be an apt indicator of the progress that was made. Article 2.1- Forward Looking Measures In advance of the COP, an Expert Group met and drafted a report

COP11 Day 5: WHO Tobacco Treaty Negotiations

November 21, 2025 – Throughout the opening statements by the Parties at the COP Plenary on Day 1, government delegations were consistent in congratulating the President of the Convention, and then they would go through the various articles to which they claimed compliance. It was so very striking how minimal

COP11 Day 4: WHO Tobacco Treaty Negotiations

November 20, 2025 – As predicted in the Day 3 blog, debate about the Article 2.1 Expert Group report and decision on Forward Looking Measures (also known as tobacco endgame) soaked up time until the end of the day. These measures are broadly grouped under four domains: tobacco supply, institutional structure/market,

COP11 Day 3: WHO Tobacco Treaty Negotiations

November 19, 2025 – The third day of COP11 had mixed outcomes. Agenda items included making UN campuses nicotine and aerosol free, Article 18 on the Environment, and Article 19 on Liability as well as Article 2.1 Forward-Looking Measures (FLMs) – all ASH priorities. Article 19 on Liability was a

COP11 Day 2: WHO Tobacco Treaty Negotiations

November 18, 2025 – Today the COP shifted in high gear and began debating substantive issues. First on the docket is Article 2.1, Forward-Looking Measures (FLMs). ASH has taken a lead on this issue for the civil society community for one important reason – the report on FLMs that the

COP11 Day 1: WHO Tobacco Treaty Negotiations

November 17, 2025 – Greetings from Geneva and the 11th Conference of the Parties (COP) of the WHO Framework Convention on Tobacco Control. The COP officially began today, but of course a lot of the work is done before the first gavel falls. The day began with a civil society

ASH Priorities at COP11

Media Contact: Megan Manning manningm@ash.org Read Daily COP11 Briefs from ASH> Overview COP is where global tobacco policy is negotiated, written, and monitored and where consensus is achieved on how to tackle the tobacco industry and advance health. In 2005, the WHO Framework Convention on Tobacco Control (FCTC) entered into force,

Joint Submission | 39 Organizations Call on UN Human Rights Council

Action on Smoking and Health (ASH) and 38 signatory organizations wish the 59th session of the Human Rights Council every success and sincerely hope that the council will continue to promote the “right of everyone to the enjoyment of the highest attainable standard of physical and mental health” as well

Unmasking the Appeal: World No Tobacco Day 2025

This Saturday, May 31, is World No Tobacco Day. Each year, the World Health Organization sets a theme that highlights a crucial element of the fight to end the tobacco epidemic. This year, ASH joins the WHO in “Unmasking the Appeal.” Where do we even start? There is just so

Protect Children, End Tobacco Exploitation in Indonesia

The tobacco industry is relentlessly targeting children in Indonesia, using widespread advertising, promotion, and sponsorship of tobacco products through all types of media. Involvement of children in tobacco farming also places children in serious health and safety risk. But the truth is far darker: tobacco kills millions, and these tactics

20 Years of FCTC | Dr. Judith Mackay’s Reflection

Author: Prof. Dr. Judith Mackay, Director, Asian Consultancy on Tobacco Control, Hong Kong The birth of the FCTC I clearly remember the 26 October 1993 when Professor Ruth Roemer from the University of California Los Angeles invited me to breakfast during the APHA conference in San Francisco, and discussed the

20 Years of FCTC | Soon-Young Yoon’s Reflection

Author: Soon-Young Yoon, representative for the International Alliance of Women to the UN What do I think was the most exciting outcome from the WHO FCTC negotiations? My answer is simple. It is a strong support for women’s human rights to health. As the Preamble affirmed….”the Convention on the Elimination

20 Years of FCTC | Dr. Ulysses Dorotheo’s Reflection

Author: Ulysses Dorotheo, MD, FPAO, Executive Director of Southeast Asia Tobacco Control Alliance 20 years: Learning from the past to achieve a tobacco-free future The WHO FCTC has been a global health game changer since its entry into force in 2005. Smoking prevalence has declined globally in these past 20 years,

20 Years of FCTC | Mary Assunta’s Reflection

Author: Mary Assunta, Senior Policy Advisor, Southeast Asia Tobacco Control Alliance; Head of Global Research and Advocacy, GGTC   The adoption of the WHO FCTC in 2005 is the most significant action that changed global tobacco control forever. It stopped the tobacco industry in its tracks from applying its “divide