Let’s get rid of commercial tobacco. We are building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.
Are you with us?
Since 1967, we’ve been defying the odds and pushing back against Big Tobacco, leading to a reduced death toll from tobacco.
We advocate for health over profits at the local, national and international level.
We can get rid of the harm caused by tobacco use, but only with your help.
Recent Posts
Success: CRC Calls to Protect Children’s Rights by Strengthening Tobacco Policies
Recently, momentum for a human rights-based approach to tobacco control has been growing, as the human rights field increasingly understands the extreme harm caused by tobacco companies. This is made particularly evident by an important victory in a Concluding Observation from a
The Global Fight to Protect Women and Girls from Tobacco
Women comprise roughly 20% of the world’s 1 billion+ people who smoke, with about 200 million female tobacco users globally. Although smoking among women is generally decreasing, it is falling at
New Report: Making Tobacco Industry Elimination Inevitable
Author: Eline Goethals, The School for Moral Ambition The tobacco industry’s products kill 7 million people annually while generating $880 billion in revenue—more than Google, Meta, and Apple combined. Despite
