Let’s get rid of cigarettes. We are building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.

ARE YOU WITH US?

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WHO WE ARE

Since 1967, we’ve been defying the odds and pushing back against Big Tobacco, leading to a reduced death toll from tobacco.

WHAT WE DO

We advocate for health over profits at the local, national and international level.

GET INVOLVED

We can get rid of the harm caused by tobacco use, but only with your help.

"Nothing any of us will ever do will save as many lives as reducing the use of tobacco products."
- Michael Bloomberg, Former New York City Mayor

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