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Let’s get rid of cigarettes. We are building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.

Are you with us?

Since 1967, we’ve been defying the odds and pushing back against Big Tobacco, leading to a reduced death toll from tobacco.

We advocate for health over profits at the local, national and international level.

We can get rid of the harm caused by tobacco use, but only with your help.

Recent Posts

Earth in a plastic bag

Plastic-Free July

Welcome to Plastic-Free July. As the northern hemisphere heads to the beach or the mountains for well-deserved R&R, Plastic-Free July is a reminder that the plastic pollution crisis is only

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