Vision A world free from the harm caused by tobacco. Mission To advocate for innovative legal and policy measures to end the global tobacco epidemic. About ASH Action on Smoking and Health (ASH) envisions a world free of tobacco-related damage, disease and death. We work closely with allies to ensure that the public health community addresses the tobacco epidemic in a unified and coherent manner. ASH is not anti-smoker — it is anti-tobacco. ASH has been a leader in this movement since its inception in 1967. (Listen to Historian Sarah Milov from the University of Virginia discuss ASH’s Founder helping to launch the nonsmoker movement.) ASH is a nonprofit that thinks locally and acts globally. While smoking rates in the U.S. are lower than they have been in almost a century, the tobacco industry is wealthier than ever and has moved its marketing efforts into the developing world, cultivating new generations of customers and subjecting over a billion people to addiction, disease and death. As the industry’s profits steadily inflate from sales to the world’s poor, the industry continues to donate to political campaigns, file lawsuits against governments and run advertising campaigns in the U.S. even after decades of public education and lawsuits. Taking Action ASH remains a leader in the fight against the harm caused by tobacco, working both domestically and globally on initiatives that include: Pushing for legal liability for the tobacco industry, including criminal liability for tobacco executives; Changing social norms to end the age of the cigarette; Developing and distributing publications and research documents for tobacco control best practices; and Demanding respect for basic human rights and protections against the tobacco industry and their products. ASH and the Framework Convention Alliance (FCA) Since 2000 ASH has been supporting the global war on tobacco by working with and supporting the Framework Convention Alliance, a coalition made up of more than 500 organizations in over 100 countries. All of the organizations work together to enforce and effectuate the WHO Framework Convention on Tobacco Control (FCTC) — the world’s first international public health treaty. Starting in 2003 and through 2015 ASH provided the FCA with its first Executive Director, providing resources, leadership and direction. As of January 1, 2016, ASH passed the FCA’s leadership on to HealthBridge Canada. ASH will continue to work with the FCA and its incoming director with the aim of accelerating the implementation of the life-saving measures of the Framework Convention on Tobacco Control (FCTC).