Endgame Training Course

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Tobacco Endgame Progress in 2025

By: Chris Bostic, ASH Policy Director Some rays of light in a cloudy world: “Grant me the serenity to accept the things I cannot change, The courage to change the things I can, And the wisdom to know the difference.” These lines are a personal mantra and emotional survival tool.

2025 Reflection from ASH Executive Director Laurent Huber

Is a future where no one dies because of commercial tobacco products within our reach? Yes! What once seemed like an impossible goal is now within our reach. 2025 has taken us several steps closer to this goal, and ASH is proud to have been a leader in realizing this

FCTC COP11: Article 2.1 (Forward-Looking Measures) Decision

The Eleventh Conference of the Parties (COP11) of the WHO Framework Convention on Tobacco Control (FCTC) adopted a series of key Decisions including FCTC/COP11(5) Forward-looking tobacco control measures (in relation to Article 2.1 of the WHO FCTC). ASH is a proud supporter of this Decision adopted by the COP, the

2035 Could be the End of Tobacco and Nicotine Sales in Denmark

Guest Author: Niels Them Kjær, Chief Consultant, Danish Cancer Society After several months of planning, nine Danish organizations launched their tobacco endgame vision on September 10, 2025, with the ambition of setting an end date – 2035 – for the sale of tobacco and nicotine in Denmark. We placed full

2025 Global Tobacco Endgame Summit Recap

June 25, 2025 – Just before the World Conference on Tobacco Control began in Dublin, Ireland, ASH hosted the 2025 Global Tobacco Endgame Summit. With approximately 150 attendees, including representatives from governments, intergovernmental agencies, academia and advocacy groups, and over 25 speakers, the Global Summit was intended to inform the

The Maldives Passes National Phase Out of Tobacco Products

Media Contact: Megan Manning manningm@ash.org (202) 659-4310 The Maldives Passes National Phase Out of Tobacco Products WASHINGTON, DC – MAY 23, 2025 – On May 21, Maldives President Dr. Mohamed Muizzu made history by strengthening protections for his 525,994 citizens from the aggressive and deadly tobacco industry.  President Muizzu ratified

Statements on FDA’s Proposed Rule to Limit Nicotine in Cigarettes

Media Contact: Megan Manning manningm@ash.org Statement from Laurent Huber, Executive Director of Action on Smoking and Health January 15, 2025 Action on Smoking and Health welcomes the Biden administration’s proposed rule to reduce nicotine in cigarettes to nonaddictive levels. Nearly half a million people in the U.S. die each year

A Handful of Volunteers are Kicking the Industry’s Butt in Massachusetts

Democracy – Big Tobacco’s Achilles Heel When the ball fell at midnight to inaugurate 2024, only one place in the world had implemented a birthdate-based phase-out of the sale of tobacco products: Brookline, Massachusetts. The law had already been in effect for three years. In March, the Massachusetts Supreme Judicial

Key Highlights from the 2024 U.S. Surgeon General’s Report

This week, the U.S. Surgeon General issued a Report on “Eliminating Tobacco-Related Disease and Death: Addressing Disparities.” This is the 35th Surgeon General’s Report on Smoking and Health since 1964, a series of instrumental reports that inspired the name of our organization: Action on Smoking and Health. ASH welcomes this report,

Endgame Training Course

ASH launched the Tobacco Endgame Policy and Advocacy Training Course in collaboration with the Johns Hopkins University Institute for Global Tobacco Control in August 2023. This free virtual training course is specifically designed to educate participants on topics surrounding the growing momentum toward phasing out the sale of commercial tobacco

1st National Tobacco Endgame Summit

April 18- 19, 2024, ASH hosted the first National Tobacco Endgame Summit in Washington, DC. It was the culmination of over a year of planning and comes at an opportune and exciting time as endgame policies are being implemented worldwide, with three Massachusetts towns joining Brookline in implementing Nicotine-Free Generation

Renewed Momentum on Tobacco Endgame

Stoneham and Wakefield become the second and third towns in Massachusetts to pass Nicotine-Free Generation In February 2024, the quest to end the tobacco epidemic suffered a blow when the new government in New Zealand rescinded their world-beating endgame law. But before the doors closed, the endgame horse had already

End of 2023 Message from ASH Executive Director Laurent Huber

This has been another fast-paced year in ASH’s fight to protect society from the harm caused by the tobacco industry. A year where we have seen much progress, reached new milestones, and marked major anniversaries though, unfortunately, also a year where we faced painful setbacks as the tobacco industry does

22 Years Fighting for You

By: Chris Bostic, Policy Director at ASH Ending the tobacco epidemic is not only my job but a personal mission in life. William Lloyd Garrison, the “Golden Trumpet” of the abolition movement in the 19th century, said “That which is not just is not law.” I would modify it for

New Zealand Plans to Gut Public Health Policies on Tobacco Sales

New Zealand Plans to Gut Public Health Policies on Tobacco Sales Statement from Laurent Huber, Executive Director, Action on Smoking and Health November 29, 2023 Last week, New Zealand led the way in ending the tobacco epidemic with the most progressive and hard-hitting tobacco policies in the world. This Monday,

End of 2022 Message from ASH Executive Director Laurent Huber

The year 2022 has seen incredible milestones when it comes to taking measures to protect our collective right to health and right to a healthy environment from the harms caused by the tobacco industry. When we talk about “human rights,” we talk about the rights that have been recognized at

A Global First: New Zealand Passes Tobacco Endgame Bill Package

A Global First: New Zealand Passes Tobacco Endgame Bill Package Changing the Course of the Tobacco Epidemic for the World Media Contact: Megan Manning (202) 390-9513 WASHINGTON, DC – DECEMBER 13, 2022 – Today, the New Zealand Parliament adopted the strongest anti-tobacco law in world history. Once implemented, the Smokefree

Perfection Versus Progress: Malaysia’s Generational End Game Bill

There are only two examples of the Tobacco-Free Generation (TFG) policy in the world – Balanga City, Philippines (the law is enjoined pending a tobacco industry lawsuit) and Brookline, Massachusetts (not enjoined but also being sued by the industry). This represents a population of around 160,000; not a terribly large

Groundbreaking Tobacco Endgame Proposal from FDA on Reducing Nicotine in Cigarettes

Groundbreaking Tobacco Endgame Proposal from FDA on Reducing Nicotine in Cigarettes ASH Welcomes Biden Administration’s Announcement on Reducing Nicotine WASHINGTON, DC – June 22, 2022 – Action on Smoking and Health (ASH) applauds President Biden and FDA Commissioner Califf for beginning the process to reduce nicotine in cigarettes to non-addictive