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Why big tobacco companies are betting on e-cigarettes

Electronic cigarettes, promoted as a healthier alternative to tobacco, are getting powerful new backers with an unhealthy reputation: big tobacco companies.The development points to ways Big Tobacco is moving to turn the young e-cigarette market to its advantage. Full Article>

E-Cigarettes & the Fight Against Tobacco

Media inquiries: Megan Arendt media@ash.org | (202) 659 - 4310 Electronic cigarettes have hit the American market with force, and their use has increased dramatically in just a few years. The tobacco industry has gotten into the game, bringing big money into e-cigarette marketing. At ASH, we welcome nicotine replacement therapy