Endgame Training Course

Quit

John's Dying Wish

Why I Fight: John’s Dying Wish

The tobacco industry knows that their products kill when used as intended, and yet, they choose to continue to mass produce, market, and sell cigarettes every single day. No other company or industry does that. John is one of their many victims. And his family is grappling with his loss.

Why don’t smokers quit?

The evidence is clear: smoking is horrible for your health, and quitting benefits not only your health, but your wallet. These things are fairly obvious, and non-smokers often ask the same question: “Why don’t smokers quit?” In fact, about 70% of all smokers want to quit. In any given year,

Why I Fight: Garret Mathews

I watched Mom die from smoking-induced lung cancer. I wrote the piece because I want folks to know that even smoking only a few cigarettes a day can be fatal. You smoke. Oh, not a lot. Seven, maybe 8 a day. Mom was like that. If necessary, you can go

Cessation

“Relying on willpower alone, however, is not likely to be successful. Research over the past 25 years has shown that, out of 100 people trying to quit smoking cold turkey, only about three to five of them will succeed for longer than six months, according to Hays. In other words, while some

Scary anti-smoking ads prompt 100,000-plus to kick habit

An estimated 1.6 million Americans tried to quit and at least 100,000 likely succeeded as a result of graphic anti-smoking ads, a new study says. Want a smoker to quit? Scare, shock or disgust him. That’s what the U.S. government did with its first federally funded anti-smoking ad campaign and,