WHA Adoption of Targets ash May 25, 2012 Blog The world must stay make clear commitments to reduce the tobacco caused epidemic. As Dr Chan, Director General of the WHO says, “what gets measured gets done”. The governments of the world have agreed to achieve a meaningful target during the World Health Assembly (WHA), the governing body of the World Health Organization. The adopted a target requiring a 25 % reduction by 2025 in mortality between ages 30 and 70 due to cardio vascular diseases, cancer, diabetes and chronic respiratory diseases. Tobacco is a leading risk factor for these diseases. In addition, they will consider for the adoption of a target later this year, in October, that would require a worldwide 30% decrease in tobacco consumption by 2025, reversing the projected increase in tobacco consumption.