Marlboro’s “Be Marlboro” campaign is in the news again – this time because of a copyright claim. Since 2011, Philip Morris International (PMI), which owns the Marlboro brand, has been running its “Be Marlboro” campaign in several countries. The ads depict parties, clubs, sports and other images clearly targeted at
John Oliver of HBO’s Last Week Tonight continued his original episode on the tobacco industry with this response. Watch here>
Comedian John Oliver took on Philip Morris International (PMI) Sunday night on his HBO show “Last Week Tonight.” ASH Policy Director Chris Bostic was privileged to see the taping in person. It is a hilarious and poignant piece, and the PR folks at PMI must have woken up dazed and
Last Week Tonight with John Oliver exposed Big Tobacco’s international bullying tactics to target new and existing customers with their deadly products. ASH supported their researchers in putting together this episode. Join the conversation online using #JeffWeCan Watch the episode below. Read ASH’s Response here> Watch how ASH responded below.
