Endgame Training Course

foundation for a smoke-free world

Statement from ASH Executive Director Laurent Huber on new PMI Foundation

On September 13, a new chapter in the struggle against tobacco began with a surprise announcement. Philip Morris International, a multinational giant and marketer of Marlboro, the world’s most popular cigarette brand, has committed itself to fund a new entity, the Foundation for a Smoke-Free World, with just shy of

Philip Morris International Pretends to Care

Philip Morris International announced today that they have pledged $1 billion to work towards a smoke-free world. Some are inclined to greet this announcement with applause; but this venture should instead be viewed with a critical eye and a healthy amount of skepticism. PMI’s financial contribution created a new organization