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Tobacco on TV Tied to Adult Smoking Rates

(Reuters Health) – Even though smoking appears far less frequently in U.S. television shows than it used to, its portrayal may still be triggering the urge in adult smokers, according to a new study.

Researchers reviewed patterns in TV smoking over more than 50 years and found that they tracked with changes in adult tobacco use, suggesting that even established smokers are influenced to light up by seeing it done on the small screen.

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