Endgame Training Course

WNTD 2026

World No Tobacco Day 2026: Unmasking the Appeal

World No Tobacco Day 2026 arrives at a pivotal moment for global public health. This year’s theme — “Unmasking the appeal – countering nicotine and tobacco addiction” — recognizes a troubling reality: the tobacco and nicotine industry has not abandoned its business model of addiction. It has modernized it.   Tobacco and nicotine companies employ candy