Earlier this year Tel Aviv University’s School of Marketing, under pressure from the Israel Cancer Association, canceled an event sponsored by Philip Morris International. Unfortunately, victories like this for public health are few and far between. The tobacco industry continues to use corporate social responsibility (CSR) to market its deadly
Last Week Tonight with John Oliver exposed Big Tobacco’s international bullying tactics to target new and existing customers with their deadly products. ASH supported their researchers in putting together this episode. Join the conversation online using #JeffWeCan Watch the episode below. Read ASH’s Response here> Watch how ASH responded below.
The most recent data shows that the tobacco industry spent more than $1 million a day sponsoring events and giveaways that target college students. Tobacco companies heavily target young adults (ages 18 to 21) through a variety of marketing activities—such as music and sporting events, bar promotions, college marketing programs,
