Endgame Training Course

Nicotine-Free Generation

World No Tobacco Day 2026: Unmasking the Appeal

World No Tobacco Day 2026 arrives at a pivotal moment for global public health. This year’s theme — “Unmasking the appeal – countering nicotine and tobacco addiction” — recognizes a troubling reality: the tobacco and nicotine industry has not abandoned its business model of addiction. It has modernized it.   Tobacco and nicotine companies employ candy

Tobacco Endgame Progress in 2025

By: Chris Bostic, ASH Policy Director Some rays of light in a cloudy world: “Grant me the serenity to accept the things I cannot change, The courage to change the things I can, And the wisdom to know the difference.” These lines are a personal mantra and emotional survival tool.

Momentum Builds as 26th US Jurisdiction passes Tobacco Endgame Policy

Across the United States, more and more communities are taking action to protect their residents from the deadly, manipulative tactics of the tobacco industry. What was once considered an ambitious vision—the tobacco endgame—is rapidly becoming a reality at the local level. In Massachusetts, 19 towns (as of November 5, 2025)

2024 Reflection from ASH Executive Director Laurent Huber

The magnitude of the tobacco problem is extremely obvious, and the solutions to address this problem should be simple. The health harm is clear: tobacco is responsible for more than 8 million deaths per year. The environmental impact is also significant as every year the tobacco industry costs the world

A Handful of Volunteers are Kicking the Industry’s Butt in Massachusetts

Democracy – Big Tobacco’s Achilles Heel When the ball fell at midnight to inaugurate 2024, only one place in the world had implemented a birthdate-based phase-out of the sale of tobacco products: Brookline, Massachusetts. The law had already been in effect for three years. In March, the Massachusetts Supreme Judicial

Renewed Momentum on Tobacco Endgame

Stoneham and Wakefield become the second and third towns in Massachusetts to pass Nicotine-Free Generation In February 2024, the quest to end the tobacco epidemic suffered a blow when the new government in New Zealand rescinded their world-beating endgame law. But before the doors closed, the endgame horse had already