Let’s get rid of commercial tobacco. We are building a world with ZERO deaths from tobacco. Thanks to dramatic reductions in smoking, that world – a world where cigarettes are no longer sold for profit – is within reach.
Are you with us?
Since 1967, we’ve been defying the odds and pushing back against Big Tobacco, leading to a reduced death toll from tobacco.
We advocate for health over profits at the local, national and international level.
We can get rid of the harm caused by tobacco use, but only with your help.
Recent Posts
The Global Fight to Protect Women and Girls from Tobacco
Women comprise roughly 20% of the world’s 1 billion+ people who smoke, with about 200 million female tobacco users globally. Although smoking among women is generally decreasing, it is falling at
New Report: Making Tobacco Industry Elimination Inevitable
Author: Eline Goethals, The School for Moral Ambition The tobacco industry’s products kill 7 million people annually while generating $880 billion in revenue—more than Google, Meta, and Apple combined. Despite
Protect Children, End Tobacco Exploitation in Colombia
The tobacco industry is relentlessly targeting children in Colombia, using widespread advertising, promotion, and sponsorship of tobacco products through all types of media. But the truth is far darker: tobacco
