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Video Exposé on a Deadly Consumer Product

FOR IMMEDIATE RELEASE

Contact: Megan Arendt, 202-659-4310

Email: arendtm@ash.org

Video Exposé on a Deadly Consumer Product

Action on Smoking & Health (ASH) releases parody video exposing #1 cause of preventable death

WASHINGTON, D.C. – November 30, 2015 – ASH released a new video, Breaking News Broadcast, to draw attention to the ongoing disease and death caused by the tobacco epidemic.

Using a combination of humor and real facts, ASH provides a glimpse into the evening news report that would be streaming across every outlet if tobacco products were introduced to the market today. Society would be in an uproar. No other manufacturer can convince society to let them sell a product that will kill up to 50% of its consumers, consumers who are using the product exactly as intended.

No industry could market and legally sell a shirt, car, drink, or any other product that directly caused the societal damage that the tobacco industry’s products cause. $300 billion in economic costs for the US every year and 6 million people dying every year worldwide, from preventable diseases, cannot go unnoticed.

For example, a peanut butter executive recently received 28 years in prison for knowingly selling tainted products that killed 9 people and sickened up to 20,000. That pales in comparison to the death toll associated with tobacco products.

ASH intends this video to illustrate the often overlooked reality of tobacco products as addictive, deadly consumer products.

The Press Kit and video can be found here: http://ash.org/bnb.

Thank you to everyone who supported this video through We-Care.com’s “Cause of the Month” program. For more information on joining the We-Care.com community of members who support ASH with their everyday online shopping, visit ash.we-care.com/start.

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ACTION ON SMOKING AND HEALTH

Action on Smoking and Health (ASH) is the nation’s oldest anti-tobacco organization dedicated to health for all. ASH was formed in 1967 in response to the U.S. Surgeon General Report in order to use legal action to fight tobacco and protect nonsmokers. Today, because tobacco is the leading cause of preventable death worldwide, ASH uses global tools to counter the global tobacco epidemic. Learn more about our programs at www.ash.org.

Follow us on Twitter @ASHOrg and Facebook www.Facebook.com/ASHglobalAction

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