Endgame Training Course

Close this search box.

45 State Attorneys General Call for Tobacco Carve Out in the TPP

January 27, 2014

Ambassador Michael Froman
Office of the United States Trade Representative
600 17th Street, N.W.
Washington, D.C. 20208

Dear Ambassador Froman:

The undersigned Attorneys General write to request that the United States

Trade Representative act to preserve the ability of state and local governments
to regulate tobacco products to protect the public health. This request is
prompted by the negotiations currently underway with respect to the Trans-
Pacific Partnership agreement (TPP), but it applies generally to all
international trade and investment agreements that the United States is
considering or will consider entering into. In particular, we request that any
such agreement explicitly provide that it does not apply to trade or investment
in tobacco or tobacco products.

While discussion of the TPP’s impact on tobacco regulation has focused
primarily on regulation by federal agencies under such legislation as the 2009
Family Smoking Prevention and Tobacco Control Act, states and localities
also engage in regulation of tobacco products to protect their citizens and their
treasuries from the toll of death and disease that those products cause. Indeed,
a full decade before the Tobacco Control Act, state Attorneys General entered
into the Master Settlement Agreement (MSA) (as well as earlier settlements in
four states) with the major tobacco companies, and a number of other
domestic and foreign companies are now also parties to the MSA. As a result
of the MSA, States enacted new statutes and regulations to enforce certain of
the Agreement’s terms. The public health achievements in the MSA should
not be subject to backdoor attacks on the very legislation used to make those

In addition to the legislation relating to the MSA, existing state and local
tobacco regulation includes such areas as tobacco marketing that targets
children; taxation; licensing; the minimum age for purchase of tobacco
products; Internet sales; advertising (including health) claims and promotional
methods; retail display; fire safety standards; minimum prices; and indoor
smoking restrictions. Such regulation is specifically recognized and preserved
by Congress in the Tobacco Control Act, and plays an important role in
combating the health and financial consequences of tobacco use.

An example of this kind of state regulation is the recently settled case that
Vermont brought against R.J. Reynolds Tobacco Company, alleging that
advertisements for the company’s Eclipse cigarette falsely claimed, among
other things, that the cigarette “may present less risk of cancer, chronic
bronchitis, and possibly emphysema.” The trial court held that this claim was
deceptive because it was not sufficiently supported by competent and reliable scientific evidence, and therefore violated the MSA and the Vermont consumer fraud statute. The Court enjoined any similar future claims. The parties have settled the case, leaving the trial court’s judgment and permanent injunction in place.

As the chief legal officers of our states, we are concerned about any development that could jeopardize the states’ ability to enforce their laws and regulations relating to tobacco products.

Experience has shown that state and local laws and regulations may be challenged by tobacco companies that aggressively assert claims under bilateral and multilateral trade and investment agreements, either directly under investor-state provisions or indirectly by instigating and supporting actions by countries that are parties to such agreements. Such agreements can enable these tobacco companies to challenge federal, state, and local laws and regulations under standards and in forums that would not be available under United States law.

A recent example of such a challenge is a NAFTA investor arbitration brought by Grand River Enterprises Six Nations Ltd., a Canadian cigarette manufacturer that challenged certain MSA-related laws in 45 states – laws that have been upheld in every challenge to them in a United States court, including several by Grand River itself. The NAFTA challenge was rejected by an arbitration panel, but only after extensive litigation that consumed significant state and federal time and resources to defend. Other examples include Indonesia’s successful challenge to the Tobacco Control Act’s ban on flavorings as applied to clove cigarettes, and tobacco companies’ challenges to cigarette package warnings in Uruguay, Australia, and Thailand. In sum, provisions in agreements that set forth vague standards and that are left to arbitration panels to interpret can undermine public health regulation by reducing the certainty and stability necessary to such regulation.

Unfortunately, the “Elements of Revised TPP Tobacco Proposal” that the Trade Representative announced this past August would not adequately protect state and local regulation from these potential adverse consequences of the current draft TPP agreement. As we understand from publicly available information, the August USTR proposal has two elements: first, an “understanding” that a general exception in the TPP agreement for “matters necessary to protect human life or health” applies to “tobacco health measures,” and second, a requirement that there be non-binding consultations between the respective public health officials of the concerned parties before formal consultations are initiated with respect to any challenged measure. The USTR proposal, however, fails to recognize the unique status of tobacco as a harmful product; would not eliminate the need for arbitration to determine whether a measure falls within the exception; and in any event would apparently apply only to the TPP trade provisions and thus would have no impact on investor-state arbitration that the tobacco industry uses as a tool to challenge and stymie legitimate measures that countries (including their federal, state, and local governments) adopt to reduce tobacco use.

Based on the history to date with respect to such challenges to regulatory authority, we believe that the only way to avoid the damage to public health posed by a multilateral agreement like the TPP is to carve tobacco out of the agreement entirely, as the Government of Malaysia and others have proposed. Any “slippery slope” argument against such a carve-out should be rejected. Tobacco is the only product that, when used as intended, causes fatal diseases in many of its users without providing any nutritional or other health benefits. It kills 440,000 Americans every year and, at present rates, will kill more than one billion people worldwide in this century. There is no policy justification for including tobacco products in agreements that are intended to promote and expand trade and investment generally.

Read the original letter here>