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Tag Archives: PMI

Tobacco Demonstrates Troubles for Trade Agreements

In 2012, Australia implemented tough anti-tobacco regulations, requiring that all cigarettes be sold in plain, logo-free brown packages dominated by health warnings. Philip Morris Asia filed suit, claiming that this violated its intellectual-property rights and would damage its investments. The company sued Australia in domestic court and lost. But it had another card to play. In… Read the full article >

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#StopMarlboro

Marlboro’s “Be Marlboro” campaign is in the news again – this time because of a copyright claim. Since 2011, Philip Morris International (PMI), which owns the Marlboro brand, has been running its “Be Marlboro” campaign in several countries. The ads depict parties, clubs, sports and other images clearly targeted at young people, while telling the… Read the full article >

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Corrective Ads Still Missing

**UPDATE**- On Friday, May 22, a federal appeals court issued a split ruling about what statements tobacco companies must make in product warnings. The three judge panel said that tobacco companies can be required to say they “intentionally designed cigarettes to sustain addiction” but can’t be required to say that they “deliberately deceived the public… Read the full article >

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John Oliver Gives PMI a Lesson in Marketing

Comedian John Oliver took on Philip Morris International (PMI) Sunday night on his HBO show “Last Week Tonight.” ASH Policy Director Chris Bostic was privileged to see the taping in person. It is a hilarious and poignant piece, and the PR folks at PMI must have woken up dazed and confused today. Oliver focused his attention… Read the full article >

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Legal Victories in International Tobacco Control 2014

Philip Morris International was fined in Brazil for targeting youth   The consumer protection agency from the Brazilian state of São Paulo has fined Philip Morris over $480,000. The agency acted after a formal complaint was filed against Philip Morris by tobacco control activists who documented how its marketing tactics in its “Be Marlboro” campaign were… Read the full article >

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Philip Morris sues the EU over Tobacco Products Directive

Subsidiaries of Philip Morris International Inc. (PMI) (NYSE/Euronext Paris: PM) today obtained a green light from an English Court to challenge the EU’s Tobacco Products Directive (2014/40/EU) before the Court of Justice of the European Union (CJEU). Key questions regarding the Directive’s validity will be referred to the CJEU as ordered by Mr. Justice Turner… Read the full article >

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Big Tobacco Tries to Don A New Look: Are You Buying?

Big Tobacco wants to reclaim the hearts and wallets of most adult Americans by rebranding its tarred image — pitching “smokeless” e-cigarettes, embracing the mantra “harm reduction,” and funding science that could turn tobacco plants into life-saving medicine. That tactical shift, not surprisingly, has cultivated cynics like anti-tobacco crusader Patrick Reynolds, grandson of R.J. Reynolds,… Read the full article >

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Tobacco giant initiates EU court challenge

Tobacco giant Philip Morris International (PMI) wants to challenge new EU rules on tobacco to see if it can get the stricter labelling requirements changed. The Marlboro manufacturer on Friday (27 June) said the EU’s new tobacco products directive “appears to ban truthful and non-misleading claims on the packaging of tobacco products”. “PMI intends to… Read the full article >

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Do We Get Sick Like Rats? A New Philip Morris Prize Asks the Crowd

It might be surprising to hear a tobacco giant described as a tech innovator. But Philip Morris researchers are pioneering new territory with a crowdsourced approach to checking the accuracy of life sciences data. In partnership with computational biologists at IBM’s Watson Research Center, Philip Morris’s so-called sbv IMPROVER project creates open challenges to encourage scientists to… Read the full article >

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