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Tag Archives: Marketing

Dirty Money

Why charities should not let Big Tobacco use them for marketing. Earlier this month, a journalist caused a stir among health charities by publicizing the fact that the American Red Cross accepts donations from the tobacco industry and allows the Red Cross symbol to be used on industry websites and vice-versa. The immediate conversation is… Read the full article >

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Education before Tobacco Profits

The most recent data shows that the tobacco industry spent more than $1 million a day sponsoring events and giveaways that target college students. Tobacco companies heavily target young adults (ages 18 to 21) through a variety of marketing activities—such as music and sporting events, bar promotions, college marketing programs, college scholarships, and parties—because they know… Read the full article >

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Why big tobacco companies are betting on e-cigarettes

Electronic cigarettes, promoted as a healthier alternative to tobacco, are getting powerful new backers with an unhealthy reputation: big tobacco companies.The development points to ways Big Tobacco is moving to turn the young e-cigarette market to its advantage.  Full Article>

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