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Tag Archives: Marketing

Education before Tobacco Profits

The most recent data shows that the tobacco industry spent more than $1 million a day sponsoring events and giveaways that target college students. Tobacco companies heavily target young adults (ages 18 to 21) through a variety of marketing activities—such as music and sporting events, bar promotions, college marketing programs, college scholarships, and parties—because they know… Read the full article >

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Why big tobacco companies are betting on e-cigarettes

Electronic cigarettes, promoted as a healthier alternative to tobacco, are getting powerful new backers with an unhealthy reputation: big tobacco companies.The development points to ways Big Tobacco is moving to turn the young e-cigarette market to its advantage.  Full Article>

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