facebook twitter rss

Tag Archives: Marketing

#StopMarlboro

Marlboro’s “Be Marlboro” campaign is in the news again – this time because of a copyright claim. Since 2011, Philip Morris International (PMI), which owns the Marlboro brand, has been running its “Be Marlboro” campaign in several countries. The ads depict parties, clubs, sports and other images clearly targeted at young people, while telling the… Read the full article >

Posted in , , , | Also tagged , , , , , , , , , , , , , , , , , , , , Leave a comment

Videos

Learn more about ways Big Tobacco is targeting you, without your knowledge>   Learn more about ASH’s social experiment to see if smoking is attractive on Tinder>   Learn more about the WHO Framework Convention on Tobacco Control (FCTC)>   Watch more videos on ASH’s YouTube Channel>

Posted in | Also tagged , , , , , , , , , , , , Leave a comment

#StopTobaccoTactics

Earlier this year Tel Aviv University’s School of Marketing, under pressure from the Israel Cancer Association, canceled an event sponsored by Philip Morris International. Unfortunately, victories like this for public health are few and far between. The tobacco industry continues to use corporate social responsibility (CSR) to market its deadly products. These schemes range from… Read the full article >

Posted in , , | Also tagged , , , , , , , , , , , , , , , , , , , , Leave a comment

Dirty Money

Why charities should not let Big Tobacco use them for marketing. Earlier this month, a journalist caused a stir among health charities by publicizing the fact that the American Red Cross accepts donations from the tobacco industry and allows the Red Cross symbol to be used on industry websites and vice-versa. The immediate conversation is… Read the full article >

Posted in | Also tagged , , , , , , , , , , Leave a comment

Education before Tobacco Profits

The most recent data shows that the tobacco industry spent more than $1 million a day sponsoring events and giveaways that target college students. Tobacco companies heavily target young adults (ages 18 to 21) through a variety of marketing activities—such as music and sporting events, bar promotions, college marketing programs, college scholarships, and parties—because they know… Read the full article >

Posted in , | Also tagged , , , , , , , , , , , , , , , , , , , Leave a comment

Why big tobacco companies are betting on e-cigarettes

Electronic cigarettes, promoted as a healthier alternative to tobacco, are getting powerful new backers with an unhealthy reputation: big tobacco companies.The development points to ways Big Tobacco is moving to turn the young e-cigarette market to its advantage.  Full Article>

Posted in , | Also tagged , , , , , , Leave a comment
  • Recent Tweets