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Tag Archives: Cessation

Reynolds Adds Aids to Stop Smoking

Reynolds American Inc. is taking a bold — perhaps audacious — approach to entering the nicotine-replacement therapy marketplace, analysts say. With the Zonnic gum of its Niconovum pharmaceutical subsidiary, Reynolds is asking consumers, particularly smokers, to trust the company that got smokers hooked on nicotine to have the expertise to produce the right cessation product… Read the full article >

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