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Tag Archives: Advertising

#StopMarlboro

Marlboro’s “Be Marlboro” campaign is in the news again – this time because of a copyright claim. Since 2011, Philip Morris International (PMI), which owns the Marlboro brand, has been running its “Be Marlboro” campaign in several countries. The ads depict parties, clubs, sports and other images clearly targeted at young people, while telling the… Read the full article >

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Plain Packaging for Tobacco Will Become the Global Norm

FOR IMMEDIATE RELEASE Contact: Megan Arendt Office: 202-659-4310 Email: arendtm@ash.org PLAIN PACKAGING FOR TOBACCO WILL BECOME THE GLOBAL NORM But will the U.S. be last? WASHINGTON, D.C. – March 12, 2015 – Yesterday, Britain’s House of Commons overwhelmingly approved a law requiring plain packaging for tobacco products, just one day after Ireland’s president signed into… Read the full article >

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CDC Studying Anti-Smoking Ad Outcome

The CDC is trying to find out how well a $54 million campaign of emotional ads to scare smokers into quitting worked, researchers said. During the 3 months that the ads aired on TV, radio, and social media, calls to a national quit line more than doubled and hits on the smoking cessation website smokefree.gov… Read the full article >

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