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Tag Archives: Advertising

On Twitter, e-cigarette ads spread like secondhand smoke

Several states have enacted laws limiting where e-cigarettes can be used — after citing public health concerns — but as no federal law has been created to curtail e-cigarette advertising, companies are resorting to tactics employed by the heyday of the Marlboro Man. But this time, their message is wafting even farther in the wind… Read the full article >

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Argentine Supreme Court upholds tobacco marketing ban

November 3, 2015 The Supreme Court of Argentina protected the right to health over the tobacco industry’s interests The high court rejected a lawsuit filed by Nobleza Piccardo (British American Tobacco in Argentina): the demand claimed the unconstitutionality of a law passed by Santa Fe that establishes complete bans on tobacco advertising and promotion in that… Read the full article >

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#StopMarlboro

Marlboro’s “Be Marlboro” campaign is in the news again – this time because of a copyright claim. Since 2011, Philip Morris International (PMI), which owns the Marlboro brand, has been running its “Be Marlboro” campaign in several countries. The ads depict parties, clubs, sports and other images clearly targeted at young people, while telling the… Read the full article >

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Plain Packaging for Tobacco Will Become the Global Norm

FOR IMMEDIATE RELEASE Contact: Megan Arendt Office: 202-659-4310 Email: arendtm@ash.org PLAIN PACKAGING FOR TOBACCO WILL BECOME THE GLOBAL NORM But will the U.S. be last? WASHINGTON, D.C. – March 12, 2015 – Yesterday, Britain’s House of Commons overwhelmingly approved a law requiring plain packaging for tobacco products, just one day after Ireland’s president signed into… Read the full article >

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CDC Studying Anti-Smoking Ad Outcome

The CDC is trying to find out how well a $54 million campaign of emotional ads to scare smokers into quitting worked, researchers said. During the 3 months that the ads aired on TV, radio, and social media, calls to a national quit line more than doubled and hits on the smoking cessation website smokefree.gov… Read the full article >

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