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An exposé on one product causing death worldwide

As you saw in the video, Big Tobacco uses their super villain tactics to market and sell a deadly consumer product. Here are some life-saving strategies that ASH, together with your help, uses to work toward the end of the tobacco epidemic.


Super Villain           Life Saver



Legal Tactics

– Philip Morris, whose brands include Marlboro, is litigating against Australian and Uruguayan laws on cigarette packaging.

– Several countries, backed by Philip Morris, brought a dispute before the WTO against an Australian public health measure requiring tobacco products to be sold in plain packaging in the country.

Legal Strategies

– Criminal Liability: Working with legal experts to investigate potential criminal charges against tobacco executives and corporations.

– Human Rights Law: working with legal scholars and other partners to determine the best regional or international system to hear a case on tobacco as a human rights issue

– Successfully advocated for 2015 Trans-Pacific Partnership (TPP) language that will block tobacco corporations from suing governments for implementing anti-tobacco regulations.

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o Continuing to advocate for a tobacco carve out in other trade agreements and existing bilateral trade agreements

Legitimizing Tobacco

– Providing donations to strategic organizations that will publicize their corporate support, in turn serving as strategic marketing for big tobacco

– Using the U.S. Chamber of Commerce as a front group to influence public policy to their advantage.

– Providing campaign donations to U.S. state and local politicians to decrease the likelihood that those individuals will support public health measures that decrease the sale of tobacco

Click here for an example


Delegitimizing Tobacco

– Successfully advocated to include a tobacco use reduction Target in the 2015 UN Sustainable Development Goals (SDGs)

o Working to ensure the SDG target is fully implemented across the globe, including in the U.S.

– Successfully advocated in 2015 to have the global community (via the UN) recognize tobacco taxation as a mechanism for achieving global development.

o Working to ensure that tobacco taxes are effectively implemented around the globe, including providing guidelines for the U.S.

– Working to ensure that a tobacco prevalence reduction Indicator is included in the last step of the UN Sustainable Development Goals (SDGs) in 2016

Marketing Tobacco

– The tobacco industry targets youth as “replacement smokers”, and they

– “Deliberately go out every day and try to kill, for their own profits, the poor around the world.” – Michael Bloomberg, former Mayor of New York City

Marketing Public Health

– Released case studies on effectively implementing smoke-free air laws, based on international successes

o Continuing to share the case studies online and among partners

– Publicized the U.S. Chamber of Commerce’s work as a front group for big tobacco.

Huffington Post Blog

o Continuing to publicize atrocities of the tobacco industry, highlighting why the public health community must work together to stop the tobacco epidemic

– Flash Mob protest in Times Square


– In their own words, the tobacco industry is in the “nicotine delivery business.” They are always developing new ways to package nicotine, including e-cigarettes.


– Researching new ideas that could be key to the tobacco end-game strategy, for example tobacco divestment, the tobacco-free generation concept, and tobacco-free pharmacies.

Big Tobacco is working harder than ever to addict future generations to their deadly products.

You can help ASH change that! Become a life-saver by donating today.

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